Webinar recording about “How to effectively predict and increase your OTT Service trial-to-paid user conversion rates” During this webinar, our experts discussed how to build and automatically run more accurate trial conversion prediction models for OTT Services, which predict future conversion rates based on past audience behavior.
Webinar Content:
– Competitive landscape
– Collecting the right historical audience data is everything
– Analysis of converted trial user attributes versus non-converted trial user attributes so you can identify the “signal”
– Try as many algorithms as possible to create your trial conversion model and take a careful look at the performance metrics
– Preparing your OTT Service results for actions.
– Q&A
Learn more in our Whitepaper “How to effectively predict and increase your trial-to-paid user conversion rates”
