Video churn is the phenomenon in which subscribers of a subscription video-on-demand (SVOD) service unsubscribe or stop consuming content. It is one of the primary
If you work in the world of audiovisual platforms, you should definitely take into account how to reduce churn rate to benefit the profitability of
COVID lockdowns brought about a boom in subscriptions to video platforms, as consumption grew exponentially, and users were able to devote more time to discovering
Why do I need to take care of churn? All subscription models share the same goals: to improve both Customer Lifetime Value (CLTV) and Monthly
ML and the Use of Smart Data to Attract, Acquire & Retain Subscribers in OTT is one of the most relevant topics nowadays. The media
There’s never been a better time to be in the streaming business. Or a more expensive one. Operators need to maximize subscriber lifetime to stay
Being able to predict the type and percentage of subscribers who are most likely to “unsubscribe” from your video service and understanding why they want
Increasing SVOD competition and slowing OTT market growth will make customer acquisition a more challenging, and expensive, proposition for OTT services. As it becomes harder
Nobody can dispute that Over-The-Top (OTT) video distribution is here to stay. In most markets today, TV and video consumption via internet-connected devices is commonplace in
As a professional executive who has worked in the OTT environment since it started back in 2008, I have seen OTT providers across the globe
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JUMP TV Solutions within the framework of the Export Initiation Program of ICEX,
has had the support of ICEX and with the co-financing of the European FEDER fund.
The purpose of this support is to contribute to the international development of the company and its environment.
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