Would you like to offer your users an innovative way to enjoy sports streaming, increasing their satisfaction, loyalty, and consumption? This is what you can achieve with personalized playlists, an artificial intelligence-based solution that adapts to the tastes and preferences of each user, offering them relevant and personalized content.
What are personalized playlists and how do they work?
Personalized playlists are content selections that are automatically generated for each user, based on their interests, behavior, and profile. The idea is to offer a unique and personalized experience, increasing fan engagement and loyalty.
To create these playlists, recommendation engines are used, which are artificial intelligence-based systems that analyze user data and available content. These engines apply different algorithms to find the best matches between what the user wants to watch and what the video service offers.
There are different types of recommendation engines, which can be classified according to the criterion they use to make suggestions:
Content-Based
Recommend content similar to what the user has previously watched or searched for, considering content characteristics such as genre, sport, team, player, etc.
Collaborative-Based:
Recommend content that other users with similar profiles to the current user have liked, considering ratings, comments, views, etc.
Hybrid
Combine both criteria to offer more accurate and diverse recommendations.
What benefits do personalized playlists offer to fans and video service providers?
Personalized playlists have multiple advantages for both users and video service providers:
Improve fan satisfaction and loyalty
By offering them relevant content tailored to their needs and expectations.
Increase consumption and time spent on the OTT platform
Encouraging the discovery and exploration of new content.
Optimize monetization and return on investment
By generating more cross-selling opportunities, targeted advertising, and premium subscriptions.
Differentiates the video service from competitors
By offering a unique and differential value proposition.
How to create personalized playlists for your service?
At JUMP, we’re all about creating that perfect playlist for your sports streaming service. Picture this – a playlist that’s as dynamic as live games, as exciting as recorded matches, and as engaging as those thrilling highlights. It’s all possible with JUMP Personalizer.
We understand that every sports fan is unique, with their own tastes and preferences. So, we’re on a mission to provide a personalized experience within your app, one that keeps users coming back for more.
What’s more, you can get creative with custom promotions and editorial content, all tailored to your audience’s preferences. It’s a strategic move that can boost sales and make a real impact.
Our platform takes into account factors like the time of day, your user’s location, and what’s happening in the world of sports right now. So, whether it’s game day or an evening match, we’ll have the perfect recommendation.
And there’s more – we seamlessly integrate with JUMP Insights, giving you a comprehensive view of user and content data from various sources and platforms. It’s like having a bird’s eye view of your sports streaming service’s performance, from acquiring new users to engaging the die-hard fans.
With JUMP Personalizer, you can segment your users based on their characteristics, preferences, and behavior. You can play around with different recommendation algorithms to meet your goals. And, of course, you can keep an eye on how your personalized playlists are performing.
Ready to dive into the world of personalized playlists for sports streaming? Get in touch with us. We’ll be your guide on this exciting journey.
