In order for a digital marketing strategy to be successful, you need to define in the best way the customer or consumer you want to target so that the sales planning is as accurate as possible.
From Jump Data-Driven, a business data management platform designed specifically for video service players, we help you with the customer segmentation strategy of your platform. In addition, we want to show you what this type of segmentation is, why it is necessary and how to do it, step by step.
What is customer segmentation?
Customer segmentation, as its name suggests, is a way of classifying different types of customers into groups, based on characteristics or variables that have been previously studied.
These customer groups or segments will be made up of users who share the characteristics that have been studied, as well as those who have similar tastes.
Why segment your customers?
Customer segmentation is important because it allows us to adapt our strategy and our offer to the needs and preferences of our customers more effectively.
By knowing our customers and understanding their needs and preferences, we can focus our marketing efforts more efficiently and get better results. In addition, customer segmentation allows us to identify business opportunities and potential new markets.
At Jump Data-Driven, we have tools to measure user activity that allow you to know how users behave within your platform, this can help you segment your customers.
In addition, with the audience metrics that Jump Data-Driven offers in its platform, you can find out which contents are the favorites of your users, in order to promote them.
Customer segmentation strategy: step by step
To carry out an effective customer segmentation strategy, follow these steps:
Define your objective
Start by defining your objective, for this, you must take into account several factors such as: What is the purpose of your customer segmentation strategy? Do you want to improve the effectiveness of your marketing campaigns? Do you want to identify new potential markets? Do you want to improve the user experience? Define your objective in order to target your strategy appropriately.
Identify your segmentation variables
Establish what characteristics your target audience should have. These may include demographics such as age, gender, geographic location, marital status, etc. You can also consider variables such as interests, buying habits, income level, etc. It is important to choose relevant and useful variables for your segmentation objective. In this regard, the JUMP Retention tool is a great way to extract data about your users’ behavior, to identify habits or patterns.
Collect and analyze data
In order to effectively segment your customers, you need accurate and relevant data. You can collect data through surveys, interviews, behavioral analysis, etc. Analyze the data collected to identify patterns and trends that will help you segment your customers effectively.
Create your segments
Once you have identified your segmentation variables and have collected and analyzed the necessary data, it is time to create your customer segments. These should be made up of customers who share similar characteristics and can be effectively served with a specific marketing strategy.
Design your marketing strategy
Once you have your customer segments, it’s time to design your marketing strategy. Use the data you have collected about your segments to create messages and offers that are relevant to each of them. Be sure to take each segment’s needs and preferences into account when designing your strategy.
Implement and measure
Finally, implement your strategy and measure the results. Use tracking and analysis tools to evaluate the performance of your campaigns and adjust your strategy as needed. Over time, you will be able to refine your customer segmentation strategy and get better results.
A customer segmentation strategy is a great way to know what portion of users may be interested in your product and what you can do to sell it to them. At Jump Data-Driven, we have several tools that will help you maximize your profits by taking advantage of your audience’s behavior.
