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The Complete Guide to Big Data Management
For any company, data management is essential to the accuracy of all processes. In this post, you’ll find a complete guide to everything you need
The 5 User Engagement Metrics to Know
Engagement analyzes user commitment to a brand. Whether you have a web page, application or social network, it is important to know how committed your
What is a data-driven model and what is it for?
Knowing how to use the data collected is key to creating a development model based on that data that leads to success. Here is how
What’s The Value of Knowing Your Users’ Experience?
The value of knowing your users’ experience is key in ensuring the success of a brand. Knowing the opinions of users, whether good or bad,
Predictive data analysis: What is it and how does it work?
Knowing how to handle data is just as important as getting it in any digital business or OTT platform. This requires predictive data analysis, a
5 Steps for the User Experience Process
The user experience process is an iterative method that can be used to continuously improve a design, through user feedback. One of its main characteristics
How to Boost User Participation
When it comes to boosting user participation on your streaming website, there are different strategies that you must take. There is the first phase of
The importance of data-driven decision-making
In an earlier post, we explained what data-driven decision-making is and how important it is for the data to come from reliable and unbiased sources.
Differences between Big Data and Artificial Intelligence
One of the key challenges of modern technology is understanding the distinction between artificial intelligence, machine learning, big data, data science, deep learning, among others.
Predictive Marketing: What is it and how does it work?
What is predictive marketing? As competition between brands is increasingly fierce and behavioral data has become abundant, predicting an act of purchase becomes a key
