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What is a User Engagement Strategy?
Brands that devote time, effort, and resources to creating a user engagement strategy get better results in the short and long-term than those that don’t.
What is a Diagnostic Analysis?
There are different tools to work with your data and make the most of its potential. One of them is the so-called diagnostic analysis. If
How to Build a Big Data Strategy for the Audience?
You hear about the importance of having a strategy for Big Data, and you wonder: what are they talking about? There has been data since
What is The Use of Data-Based Analysis
A data-based analysis is a strategy for companies that will help them make strategic decisions based on this analysis and interpretation of the same. The
How Big Data Predictive Analytics Works
As we have already discussed on other occasions, predictive analytics uses statistical modelling techniques, Big Data and Machine Learning to extract historical data and make
UX Design: What Is It And How Does It Work?
Video services players, web services, apps and digital platforms are no longer add-ons to physical products, but an integral part of the offering itself. Whether
How Does Targeted Advertising Work?
As we have already mentioned, targeted ads are a publicity mechanism allowing users who meet established criteria to be separated from the general public to
What is Data-Driven Processing?
In data-driven processing, a certain amount of data is accumulated and managed to produce meaningful information. Do you want to know more about this concept?
UX Usability Tests: What is it and how is it done?
Now that you have created your product or website, you will want your users to have a look at it. First, however, you will have
How to predict audience behavior
To know your audience and predict their future behavior has become invaluable for video services today. Why is predicting audience behavior important? Knowing whether users
