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How to personalize the user experience with AI?
From the large video platforms to the smaller ones that want to position themselves in the audiovisual market, they have had to resort to the
Maximize your video streaming ARPU through AI-Powered Upselling strategies
With over 20 years of experience in the video streaming industry, I have a deep understanding of the importance of maximizing Average Revenue per User
How to reduce the churn rate on SVOD platforms?
If you work in the world of audiovisual platforms, you should definitely take into account how to reduce churn rate to benefit the profitability of
How to measure viewer retention for SVOD companies?
Measure video engagement is a fundamental tool for any company that seeks to maintain the level of loyal consumers to its product or service in
Contextual Advertising and OTT Advertising: Differences
Contextual advertising and OTT advertising are two advertising strategies used to reach a specific audience through different channels. Although both techniques aim to promote products
Customer segmentation strategy: step by step
In order for a digital marketing strategy to be successful, you need to define in the best way the customer or consumer you want to
With 2023 just around the corner, we’re excited to share these 5 upcoming OTT trends!
Tendencies and thoughts on 2022: In 2022, over-the-top video streaming demonstrated to the world how it is adapting and combining different content distribution models (SVOD,
How to make a segmentation strategy successful?
A good segmentation strategy is essential to create a foundation on which to build a great strategy to attract new customers and deliver personalized messages
What is the multi-segment strategy?
When a company wants to sell a product or service and wants to do so in the most optimized way possible, it is best to
How to calculate user retention rate? Tips to increase it
Why? Because knowing your retention rate is the first step to increase it, and if you increase it, it means that you have made progress
