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Video streaming: What content type is the most consumed?
It came to stay, and its presence grows bigger and bigger in our lives: Video streaming is the order of the day. All of us
The fast-approaching new television streaming services
It seems as if we are living in (and enjoying) the golden age of streaming platforms. The advent of streaming ushered in a totally new
What can we do to optimize the ROI of our video streaming service’s customer acquisition budget?
When we are preparing our video marketing strategy, we include a set of metrics called KPIs, which we have defined in order to understand if
Measure your video service’s success and understand why your subscribers cancel
Being able to predict the type and percentage of subscribers who are most likely to “unsubscribe” from your video service and understanding why they want
How greater audience segmentation drives greater customer loyalty to your video service
One of the biggest mistakes video service businesses make when managing their viewers is to incorrectly segment their audience or to treat all subscribers the
Boost your users’ experience with data-driven decision making
The user experience is one of the elements that receives the most attention – and thus causes the most concern – for any business that
Content is KING! How to Make the Most of Your Video Service Catalog
Content is KING! Yes, it is, but every king needs to rule his kingdom wisely to have a prosperous and long-lasting reign. A content catalog
What is data-driven user experience?
Gaining insight into the performance of video services user experience must be incorporated as a core part of a video service’s product management process. It
Is my OTT Video Service Successful?
A successful OTT service means you are reaching predefined business goals you have previously set. Defining these business goals for your OTT Video service and
What can Artificial Intelligence (really) do for your video business?
PwC anticipates that artificial intelligence will contribute $15.7 trillion to the world economy by 2030. There is no question that artificial intelligence (AI) currently plays
