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OTT App Marketing Strategies To Retain Viewers
We live in a mobile-first, hyper-connected world. A world that has progressed from seeing movies in theatres to watching them on TV, and then to
Roku AVOD: Evolution
The video streaming services industry continues to grow steadily. And while some companies are locked in a battle for paid subscriptions, others are betting on
Streaming Analytics to Retain OTT Users
The OTT continues, offsetting the worldwide gradual decline of traditional linear TV over the last few years. This shift has been accelerated by the global
Peacock AVOD: what is it and how does it work?
With the dizzying consumption of OTT television streaming services, the appearance of new AVOD platforms on the market is not surprising. One such platform is
Some AVOD examples: Most viewed in the US.
The world of video on demand transmission services with advertising (AVOD), continues to have a positive growth after 2020. In the US alone it has
Netflix AVOD: Could this really happen?
In the streaming services war, Netflix has kept commercials as its biggest secret weapon. Positioned as the largest subscription service in the world with immense
How to attract, acquire and retain subscribers to your OTT service
One of the constant challenges of OTT services is how to attract and acquire new subscribers while holding on to existing subscribers. Thanks to improvements
Ad performance measurement to increase the monetization of your FAST service
Lots of people believe that television ads are completely dying out, but the truth is that they have been migrating to popular streaming platforms through
BEYOND THE STREAMING WARS: HOW STREAMING CAN HELP COMPANIES COMPETE IN A GLOBAL MARKET
In 2021 –as the global pandemic draws out, with continuing limitations on cinemas and live entertainment events, and people around the world again spending their
Most viewed SVOD series in the US
With nothing to watch on TV? At JUMP we know exactly what users consume at their favourite SVOD platforms and pay television. We invite you
