6 KPIs to measure your content marketing performance
In any video playback service it is essential to know if the marketing strategies employed are working, if the content produced is attracting users or
In any video playback service it is essential to know if the marketing strategies employed are working, if the content produced is attracting users or
In order to carry out a loyalty marketing plan within a video playback service, it is fundamental to know how to unify user data. The
From the large video platforms to the smaller ones that want to position themselves in the audiovisual market, they have had to resort to the
With over 20 years of experience in the video streaming industry, I have a deep understanding of the importance of maximizing Average Revenue per User
If you work in the world of audiovisual platforms, you should definitely take into account how to reduce churn rate to benefit the profitability of
Measure video engagement is a fundamental tool for any company that seeks to maintain the level of loyal consumers to its product or service in
Contextual advertising and OTT advertising are two advertising strategies used to reach a specific audience through different channels. Although both techniques aim to promote products
In order for a digital marketing strategy to be successful, you need to define in the best way the customer or consumer you want to
Tendencies and thoughts on 2022: In 2022, over-the-top video streaming demonstrated to the world how it is adapting and combining different content distribution models (SVOD,
A good segmentation strategy is essential to create a foundation on which to build a great strategy to attract new customers and deliver personalized messages
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Proyecto subvencionado por el CDTI y apoyado por el Ministerio de Asuntos económicos y Transformación Digital.
JUMP TV Solutions within the framework of the Export Initiation Program of ICEX,
has had the support of ICEX and with the co-financing of the European FEDER fund.
The purpose of this support is to contribute to the international development of the company and its environment.
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