Two of the main pillars of any video service are a good billing and subscription system and a good tool to analyze and predict user behavior. They help keep users engaged for greater amounts of time, through personalized content recommendations, individualized marketing campaigns and payment plans that are adapted to their requirements.
In this video Bruno Giner, Pre-sales and Customer Success Director at Jump and Mark Walker, Head of Product at MPP talk about how their companies’ technologies working in tandem can drive the success of any media business.
